Nantahala Brewing launches flagship brands in 22oz bottles.

FOR IMMEDIATE RELEASE

Nantahala Brewing launches flagship brands in 22oz bottles.

Contact: Joe Rowland, Co-Owner (Marketing, PR & Sales) 488-2337 Ext. 6, joe@nantahalabrewing.com

Bryson City, NC (November 6th, 2013) — The days of providing Nantahala’s award-winning craft brews via draught and growlers only is quickly coming to an end. Starting the 22nd of November, bottles of Noon Day IPA and Dirty Girl Blonde will be available in bombers at the Nantahala Taproom. The brewery will begin rolling out it’s flagship brands in 22oz bottles for distribution across Western North Carolina in early December 2013. “It’s been over five years since we began construction on our brewery & taproom. Back then bottling wasn’t even part of the discussion. It’s hard to believe that we’ve come this far in such a short period of time, especially considering all the challenges we had to overcome to get here.” said Joe Rowland, co-owner.

Nantahala hasn’t distributed it’s beer beyond Waynesville since April 2013, based on increased demand for it’s beer at it’s taproom and local market. The increased demand and a commitment to keep it’s brews in the Asheville market, lead to adding some additional tanks and a different packaging strategy. “Over the last two years, we’ve struggled to keep our production at 100% during the off-season based on the slow return of our kegs from the markets in eastern North Carolina that we support during the winter months when things slow down in our immediate market. By sending bottled beer instead of keged beer off to those markets, we will eliminate that bottle neck in our production process.” said Joe Rowland. The leap into bottling marks a significant change in the marketing and distribution of the brewery’s craft brews. Rowland continued, “We hope that moving on to bottling will make our beer more accessible and will position us for additional growth.”

With the expansion, Nantahala has added a new face to the production team. Erich Kopp, has stepped in to oversee cellar operations including bottling. Kopp, a competitive mountain biker and graduate of Florida State University, was attracted to the area by the great outdoors and world-class cycling opportunities. “It’s a huge step, but moving forward with bottling is where we need to be. I’m looking forward to the challenge.” said Kopp.

Nantahala’s most popular offerings, the hop-forward, Noon Day India Pale Ale (6.0% abv) and the refreshing, Dirty Girl Blonde Ale (5.75% abv), will kick off the launch. “Our Noon Day IPA continues to be the most sought-after of our year-around brews and the Dirty Girl Blonde is our biggest seller by volume. So, those were the obvious to beers to start bottling.” said Greg Geiger, Brewmaster for Nantahala. The brewery plans to release other popular brews including the Devils Courthouse Belgian Golden Strong (9.5% abv), 8-Foot Drop Double IPA (8.5% abv), 4-Foot Drop American Pale Ale (4.5% abv), App Trail Extra Pale Ale (6.0% abv), Bryson City Brown (3.8% abv) and Up River Amber Ale (5.5% abv) in early 2014.

A bottle launch party, dubbed 22oz’s on the 22nd, will be held at the brewery’s taproom at 6pm on Friday, November 22nd. “The launch will begin with a brief presentation covering Nantahala’s organic evolution over the past five years, the bottling of the brews and wrapping up with the revealing of the Noon Day and Dirty Girl labels. We’re offering a limited number of 750ml bottles signed by our brewing team and special pricing for the launch party.” said Jenn Huston, Nantahala’s Taproom Wrangler. Special launch party pricing for the bottles will be $6 per bottle and $60 per case on Friday. Retail pricing and wholesale pricing will be announced during the event. Additional launch festivities include local, live music and a rare beer tasting. All proceeds from the $10 donation to participate in the rare beer tasting will be donated to Friends of the Great Smoky Mountains National Park to support the Ridgerunner Program on the Appalachian Trail within the Great Smoky Mountains National Park.

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About Nantahala Brewing Co. Located in the shadow of the Great Smoky Mountains National Park, Nantahala Brewing artfully brews award-winning, craft beer made with fresh hops, whole grains and clean, crisp Great Smoky Mountain water, from one of the purest, protected watersheds on the planet. Nantahala Brewing Co. was founded in early 2009 and brewery operations and distribution began nearly a year later in May of 2010. The Brewery and Tap Room are located at 61 Depot Street, Bryson City, North Carolina. Tap Room is open year-around. Call us at (828) 488-BEER (2337) for hours, directions and wholesale inquiries.

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