The Green Room Opens at Nantahala Brewing

FOR IMMEDIATE RELEASE

Bryson City, NC (November 1st, 2012) — Nantahala Brewing officially opened their new merchandise shop, the Green Room, which features a twenty five seat tasting bar and a retail space for the brewery’s growing selection of branded apparel and general merchandise. Beverage coolers for Nantahala’s growlers, Trail Magic Ale™ releases, 22oz bottles (to be released in 2013) and packaged guest beers are slated to be added in 2013.

Green Room Panorama

The new Green Room merchandise shop, tours & tastings bar and off-season tap room.

The expansion addresses three important challenges identified in early 2012. Among these were: a) developing an area to showcase the growing selection of apparel, merchandise and pre-packaged beer. b) determining the best method of providing brewery tours without interfering with tap room operations. c) providing our staff and customers with a warm place to enjoy our brews during the cold off-season.

The solution came during a two week trip west in June, which had resulted from an invitation to participate in Beer Camp at Sierra Nevada Brewery in Chico, California. “While Greg and I were out west, we visited a hand full of breweries on our way to Chico. Along the way we noticed that our western counterparts had found creative solutions to some of the same merchandising and tour challenges were were facing. So, we took notes and upon returning borrowed parts of their solutions to meet our needs,” said Joe Rowland, co-owner and chief operations & marketing officer.

In addition to serving as a merchandise shop, the new space includes a thirteen tap compact bar perfect for tours & tastings. The Green Room bar has also become the official off-season home of Nantahala’s tap room. “Though patrons are welcome to bundle up and venture out into the main tap room for a round of corn hole or darts, there’s now a warm seat waiting for them when the games are over,” said Jenn Huston, Tap Room Manager.

Main Tap Room Panorama

Our Main Tap Room on New Years Eve.

Once the season returns in March and the tap room moves back to the main space, the Green Room will provide a separate space for tours & tastings, merchandise sales, Nantahala beer to go, private parties and as an actual green room for performers and bands.

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About Nantahala Brewing Co.
Located in the shadow of the Great Smoky Mountains National Park, Nantahala Brewing artfully brews award-winning, craft beer made with fresh hops, whole grains and clean, crisp Great Smoky Mountain water, from one of the purest, protected watersheds on the planet.

Nantahala Brewing Co. was founded in early 2009 and brewery operations and distribution began nearly a year later in May of 2010.

The Brewery and Tap Room are located at 61 Depot Street, Bryson City, North Carolina. Tap Room is open year-around. Call us at (828) 488-BEER (2337) for hours, directions and wholesale inquiries.

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